Agency, production studio and proprietary technology for iGaming operators. We measure everything in FTDs, retention and NGR.

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00 — Manifesto

The market doesn’t reward whoever posts the most. It rewards whoever converts the most. That’s why we don’t sell one-off assets: we build growth systems where strategy, creative, production, media, product and AI work toward a single metric, your revenue.

01

Results, not theory

Every asset is measured against acquisition, retention and revenue.

02

iGaming specialists

We know the player, the market and the operator.

03

Everything under one roof

Strategy, studio, media, product and AI in one team.

04

LatAm native, global reach

Caribbean hub; brands in LatAm, Europe, Asia and the US.

01 — Services

The full player lifecycle.
One team.

    02 — Recent work

    Duelazo

    Mexico · Sportsbook + Casino · 360°

    A new brand in a market dominated by giants. We built the brand, the platform on BetConstruct, the community, the creators and the merch, with one voice.

    [ X ]FTDs in 90 days
    [ X ]Followers
    [ X ]CPA vs. target

    Scroll →

    Duelazo platform on desktop and mobile
    Platform · BetConstruct skin
    Odds post for Barcelona vs Atlético
    Social · Real-time odds
    Duelazo mobile casino
    Product · Mobile casino
    Duelazo Instagram
    Community · Instagram
    MX$500 bonus banner
    Performance · Sign-up bonus
    Duelazo merch
    Brand · Merch

    03 — PLEY Products

    Our products.
    Proprietary technology we integrate and run for you.

    Pylot · CRM + AI + Customer service

    Every player, answered in seconds. 24/7.

    One inbox for WhatsApp, Telegram, Instagram, Messenger, web and email, connected to your CRM. Co-Pylot, its AI agent, resolves, retains and converts like your best support agent.

    • Acquisition Guided click-to-WhatsApp, sign-up, KYC and first deposit. Attribution from click to FTD.
    • Support Deposits, withdrawals, verification, bonuses and rollover. Escalates to a human when needed.
    • Retention and VIP Reactivation, personalized offers and VIP service over WhatsApp and Telegram.
    • Responsible gaming Risk signals, limits and self-exclusion according to your policy.

    Option 1

    Pylot as a toolWe give you the platform so your team can serve your players from a single inbox.

    Option 2

    Pylot + PLEY team 24/7Our trained team runs your customer service on Pylot: support, retention and VIP, around the clock.

    Compatible with any betting platform

    See Pylot in action
    WhatsAppTelegramInstagramWeb
    Co-Pylot active · 24/7VIP
    Hi, I made a withdrawal 2 hours ago and it hasn’t arrived 😕
    Hi Andrés. Your US$420 withdrawal is approved and being processed by your bank. It will arrive within 24 hours. I’ll let you know here as soon as it lands.
    Great. Do I have any bonus for Sunday’s derby?
    Yes: as a VIP player you have a US$50 free bet for the derby. Shall I activate it?
    Retention · VIP Derby campaignResolved without an agent
    Nativo app: casino and sportsbook on iOS and Android

    Nativo · Native app

    Nativo

    Your casino and sportsbook app. In days, not months.

    Nativo integrates easily with any betting or casino software and delivers a downloadable, branded app for iOS and Android, without rebuilding your backend.

    • Integration Connects to any betting or casino software.
    • Product Sportsbook, casino, live casino, promotions, profile and wallet.
    • Retention Push notifications connected to Pylot.
    • Stores We handle publishing and certification on the App Store and Google Play.
    I want my app

    Baze · Crypto cashier · Coming soon

    Baze

    Crypto deposits and withdrawals, in cold custody.

    Baze is our cryptocurrency cashier for casino and sportsbook. Deposits are credited automatically and withdrawals are signed on a physical device, with funds kept in cold custody.

    • Deposits Credited automatically once confirmed on-chain.
    • Withdrawals Signed manually on a physical device.
    • Security Cold custody and auditable double-entry accounting.
    • Integration Via iframe and API, with any betting or casino software.
    I want Baze

    04 — Advisory

    Technical decisions that set your margin.
    Software and payments for iGaming.

    Platform Advisory · Software

    The right platform, from day one.

    We advise on selecting, negotiating and implementing the software behind your operation: player account platform (PAM), sportsbook, casino aggregators, CRM, BI and anti-fraud tools.

    • Assessment Mapping of your current stack, costs and bottlenecks.
    • Selection Vendor shortlist, RFP and demos compared by market.
    • Negotiation Revenue share models, setup fees and SLAs.
    • Implementation Integration, player migration and launch.

    Payments Advisory · Payments

    More approved deposits. Less friction.

    We design the payments strategy for your operation: gateways, processors and local methods that raise approval rates and lower cost per transaction.

    • Local methods PIX, SPEI, PSE, cards, bank transfers and wallets for each market.
    • Processors Selection of gateways and processors specialized in gambling and online entertainment.
    • Optimization Routing and cascading across processors, approval rates and costs.
    • Risk KYC, AML, chargebacks and fraud prevention.
    Book an advisory call

    05 — Production Studio

    Our own studio in Santo Domingo.
    From script to screen, no middlemen.

    Hodler commercials
    Hodler · “The game changed, this is Hodler”
    Shoot at the PLEY studio
    Shoot · Set
    Behind the scenes
    Behind the scenes
    [ X ] m²of studio space
    TV + DigitalCommercials, vertical video and streaming
    360°Concept, casting, shoot and post

    06 — Rent Our Brains

    Your marketing department.
    Without the payroll.

    We operate as your in-house team: strategy, creative, production, paid media, CRM and AI. One fixed monthly fee that replaces salaries, licenses and tools, with KPIs agreed from month one.

    Fractional marketing team · Fixed monthly fee

    Build your team — pick what you need

    Roles
    Tools
    In-house team4 hires + 2 licenses
    PLEY1 fixed monthly fee
    Get a quote

    07 — Clients

    Brands that play with us.

    08 — Technology partners

    Integrated with the platforms that move the industry.

    • BetConstructSkins, CMS and platform setup
    • [ Partner ]To be defined

    09 — Certifications

    Certified to operate at the highest level.

    10 — Contact

    Ready to play
    in another league?

    Tell us your market, your vertical and your goal. We’ll get back to you within 24 hours to start your onboarding.

    • Reply within 24 h
    • Guided onboarding
    • Team in LatAm
    Let’s play to win